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http://community.livejournal.com/egl/13057235.html#cutid1Japan's Ministry of Foreign Affairs appoints...
So what is Japan's Ministry of Foreign Affairs up to recently?
http://www.mofa.go.jp/announce/event/2009/2/1188515_1152.htmlWith a view to promoting understanding of and confidence in Japan, the Ministry of Foreign Affairs is now planning to make more active use of Japan’s pop culture...
At 2:30 p.m. on February 26 (Thu), the Director-General, Public Diplomacy Department, Ministry of Foreign Affairs, will hand over a letter to the following three persons selected from, in particular, the fashion field out of pop culture, commissioning them as Trend Communicator of Japanese Pop Culture, or "カワイイ Ambassador."
http://www.jiji.com/jc/zc?k=200902/2009022600782&rel=y&g=pol(from the news article) At the ceremony, Misako noted...
"[we] would like to communicate and spread the cuteness (of Japanese fashion) by visiting many countries, and if they would come to like Japan as well"
「いろいろな国に行き、(日本のファッションの)かわいさを伝えていきたい。そして日本を好きになってもらえたら」(青木さん)